As part of a broader rebranding initiative for Hatanga, I was responsible for implementing the new visual identity—developed by our design lead—across a wide range of brand assets. This ranged from internal document templates and corporate letterheads to presentation slide decks and various digital materials. While the brand was being formalised into a comprehensive set of guidelines, I worked closely with the team to ensure visual consistency and clarity across all mediums, resulting in a cohesive set of branding collateral.
As our clients primarily operated within the Microsoft Office ecosystem, I focused on creating templates that were both visually engaging and intuitive to use. For the PowerPoint, I designed slides that balanced a strong brand expression with flexible, easy-to-use layouts. For Word, I developed a series of editable templates built with a shared theme. Each document was tailored to its specific use, which is reflected in custom grids, headers and footers. Each document was on-brand while still being practical for regular use.
I collaborated with another designer on our team to design Hatanga’s website. With a shared goal of pushing our creative boundaries and incorporating subtle micro-interactions throughout the site, we explored how users could engage with the content in meaningful ways. We researched the feasibility and implementation of various interaction concepts, documenting our findings for future projects as well.
Once the designs were approved by the client, I took the lead in building the core pages of the site. As with our other websites, responsiveness was a key priority; we ensured that every micro-interaction translated seamlessly from desktop to mobile. The final product was a clean, confident and user-friendly website that completed our rebrand for Hatanga.
I’m Ha-Ram, a Sydney-based designer who’s always seeking new opportunities to continue developing their design practice.