In 2024, I worked on a series of brochures for Preference Floors, each designed to showcase a different flooring brand. These were meant to highlight each brand’s key product features, technical specifications and complete colour ranges.

Building off of the new visual direction my colleague had established with an earlier design, I was tasked with both ‘revamping’ older brochures and adapting content from the client to develop new brochures. As the content for each brand varied in length and detail, I chose to maintain consistency across the suite by first creating a master document. Setting up layout grids, paragraph styles and using tools such as inset spacing, allowed me to work efficiently and confidently; this gave me the space to focus on arranging each layout to best showcase the flooring and show off the high-quality lifestyle photography supplied by the client.

The result was a cohesive collection of brochures that reflected Preference Floors’ brand and served as a practical, client-facing tool for both in-store and online use.